You are now four times more likely to die in a traffic accident in the United States than in Sweden. But the difference wasn’t always so dramatic. Since the late 1990s, Sweden has employed Vison Zero, an innovative and holistic traffic safety strategy that’s cut fatalities down to a fraction.  Due to its uncanny success, Vision Zero is now being adopted … Continue reading “This Swedish Traffic Safety Specialist Says Better Design – Not More Laws – Is Key To Saving Lives.”
The biggest danger to kids on Halloween isn’t poisoned candy – it’s child pedestrian accidents. Historically, children are four times more likely to get hit by a car and twice as likely to die in a pedestrian accident on this day than on any other. Why does this happen? The obvious answer is more children are walking in close proximity … Continue reading “10 Tips to Protect Kids from Cars While Trick-or-Treating”
Pedestrians and cyclists are much more likely to get hit by a car once the sun goes down. In fact, nearly a third of all pedestrian accidents occur in the three short hours between 8 PM and 11 PM. The best way to guard against the increased risk is by using high-visibility gear and reflective safety markers. The following simple … Continue reading “8 Brilliant Craft Ideas That Help Keep You Safe At Night”
Picture the worst intersection you encounter on your commute to work. What would happen if the traffic lights were removed? Chaos, right? According to some experts, eliminating signals can actually encourage considerate driving. The most extreme example comes from Poynton, U.K. The intersection running through the center of this historic 16,000-person village serves 26,000 vehicles per day, including a number … Continue reading “Make Murals Not Mayhem: How Art Makes Us Better Drivers”
Traffic Deaths on the Rise On Thursday, the National Highway Traffic Safety Administration announced that vehicular fatalities rose by 3.3 percent from 2011 to 2012. Pedestrians, bicyclists and motorcyclists account for most of the increase.  Traffic deaths continue to remain at a historical low. Read more. Source: LA Times  Would You Pay $0.75 to Avoid Traffic? In an effort to … Continue reading “Week in Traffic: More people are dying on the sidewalk. What will save them?”