{"id":11982,"date":"2025-12-14T15:26:06","date_gmt":"2025-12-14T20:26:06","guid":{"rendered":"https:\/\/www.trafficsafetystore.com\/blog\/?p=11982"},"modified":"2025-12-17T15:43:31","modified_gmt":"2025-12-17T20:43:31","slug":"what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention","status":"publish","type":"post","link":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/","title":{"rendered":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention"},"content":{"rendered":"<section class=\"tss-article\"><header>\r\n<h2>What Is ATSSA, Why It\u2019s Important, and the 2026 Convention in Houston<\/h2>\r\nThe American Traffic Safety Services Association (commonly known as <strong>ATSSA<\/strong>) is the leading trade\r\nassociation dedicated to advancing roadway safety across the United States and beyond. From traffic control\r\ndevice standards and safety training to legislative advocacy and industry collaboration, ATSSA plays a crucial\r\nrole in shaping how roads and work zones are made safer for drivers, workers, and pedestrians alike.\r\n\r\n<\/header>\r\n\r\n<hr \/>\r\n\r\n<h3>What Is ATSSA?<\/h3>\r\nThe American Traffic Safety Services Association (ATSSA) is a nonprofit trade association representing the\r\nroadway safety infrastructure industry, including manufacturers, suppliers, contractors, and transportation\r\nprofessionals. Founded in 1969 and headquartered in Fredericksburg, Virginia, ATSSA\u2019s core purpose is to\r\n<strong>advance roadway safety and work toward zero roadway fatalities and serious injuries<\/strong> by promoting\r\nbest practices, effective training, and innovative safety solutions. [oai_citation:0\u2021ATSSA](https:\/\/www.atssa.com\/about-us\/?utm_source=chatgpt.com)\r\n<h3>Why ATSSA Matters<\/h3>\r\nATSSA\u2019s influence spans three critical pillars that help make roads safer for everyone:\r\n<ul>\r\n \t<li><strong>Legislative Advocacy:<\/strong> ATSSA engages with policymakers at federal and state levels to advance\r\ninfrastructure investment, safety standards, and regulations that support traffic control and work zone safety.<\/li>\r\n \t<li><strong>Training &amp; Certification:<\/strong> Recognized as an industry leader in safety training, ATSSA\r\nprovides certification programs for flaggers, traffic control technicians, and other roadway safety professionals,\r\nensuring workers are trained to install, maintain, and monitor traffic control devices effectively. [oai_citation:1\u2021ATSSA](https:\/\/www.atssa.com\/training-certification\/?utm_source=chatgpt.com)<\/li>\r\n \t<li><strong>Industry Collaboration &amp; Innovation:<\/strong> By connecting manufacturers, suppliers, contractors,\r\npublic agencies, and engineers, ATSSA fosters a community that drives innovation in traffic control devices and\r\nsafety technologies.<\/li>\r\n<\/ul>\r\nThese efforts help ensure that the products and practices keeping our highways safe \u2014 from signs and barricades to\r\nhigh-visibility apparel and channelizing devices \u2014 are deployed effectively and in line with best practice guidance,\r\nlike the <strong><a href=\"https:\/\/mutcd.fhwa.dot.gov\/\" rel=\"nofollow\">Manual on Uniform Traffic Control Devices (MUTCD)<\/a><\/strong>.\r\n<h3>ATSSA\u2019s Members and Impact<\/h3>\r\nWith thousands of member companies and partnerships around the globe, ATSSA connects leaders in roadway safety who\r\ndesign, manufacture, and install the devices we see on the road every day. From reflective traffic cones and\r\nbarricades to guardrail systems and pavement markings, many safety products that help manage traffic and protect\r\nwork zones are used by professionals trained under or engaged with ATSSA-supported standards and programs.\r\n<h3>ATSSA\u2019s 56th Annual Convention &amp; Traffic Expo \u2014 Houston 2026<\/h3>\r\nOne of ATSSA\u2019s cornerstone events each year is the <strong>Annual Convention &amp; Traffic Expo<\/strong>, North\r\nAmerica\u2019s premier gathering for roadway safety professionals, transportation officials, contractors, and product\r\ninnovators. This event combines education, networking, and the latest traffic safety solutions all under one roof.\r\n\r\nThe <strong>56th Annual ATSSA Convention &amp; Traffic Expo<\/strong> is scheduled for <strong>February 20\u201324, 2026<\/strong>\r\nat the <strong>George R. Brown Convention Center in Houston, Texas<\/strong>. [oai_citation:2\u2021ATSSA](https:\/\/www.atssa.com\/event\/2026-convention-traffic-expo\/?utm_source=chatgpt.com)\r\n<h4>What to Expect at the 2026 Convention<\/h4>\r\n<ul>\r\n \t<li><strong>Expo Hall and Innovation Showcase:<\/strong> Hundreds of exhibitors display the latest roadway safety\r\nproducts, technologies, and services.<\/li>\r\n \t<li><strong>Education Sessions:<\/strong> Workshops and sessions cover work zone safety, traffic control best practices,\r\nlegislative updates, and emerging trends in roadway infrastructure.<\/li>\r\n \t<li><strong>Networking Opportunities:<\/strong> Transportation officials, public agency leaders, contractors, and\r\nmanufacturers connect to share insights and form partnerships.<\/li>\r\n \t<li><strong>Keynote Speakers &amp; Special Events:<\/strong> Inspirational talks, award ceremonies, and special events\r\nrecognize industry achievements and spotlight safety leadership.<\/li>\r\n<\/ul>\r\n<h3>Why Attend \u2014 or Follow \u2014 the ATSSA Convention<\/h3>\r\nFor manufacturers, suppliers, contractors, and public agencies, the ATSSA Convention provides exposure to the newest\r\ninnovations in traffic safety devices and infrastructure solutions. Attendees gain insights on:\r\n<ul>\r\n \t<li>New traffic control device technologies and best practices<\/li>\r\n \t<li>Work zone safety strategies and innovations<\/li>\r\n \t<li>Regulatory updates and legislative priorities<\/li>\r\n \t<li>Networking with experts, peers, and decision-makers\r\n\r\n<hr \/>\r\n\r\n<\/li>\r\n<\/ul>\r\n<img decoding=\"async\" class=\"alignnone wp-image-11988 lazyload\" data-src=\"http:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.42.10-PM-291x300.png\" alt=\"AATSA 2026 info\" width=\"849\" height=\"875\" data-srcset=\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.42.10-PM-291x300.png 291w, https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.42.10-PM.png 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 849px; --smush-placeholder-aspect-ratio: 849\/875;\" \/>\r\n<h3>Traffic Safety Store Products Aligned with ATSSA Priorities<\/h3>\r\nMany of the product categories championed and utilized by professionals in the ATSSA community are available at\r\nTraffic Safety Store, including:\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.trafficsafetystore.com\/traffic-cones\">Traffic Cones<\/a> \u2013 essential for work zone channelization and traffic guidance<\/li>\r\n \t<li><a href=\"https:\/\/www.trafficsafetystore.com\/traffic-drums\">Traffic Drums &amp; Barrels<\/a> \u2013 high-visibility delineators for lane closures<\/li>\r\n \t<li><a href=\"https:\/\/www.trafficsafetystore.com\/traffic-signs\">Work Zone Signs<\/a> \u2013 MUTCD-compliant signage used in temporary traffic control<\/li>\r\n \t<li><a href=\"https:\/\/www.trafficsafetystore.com\/traffic-barricades\">Traffic Barricades<\/a> \u2013 mark hazards and protect work areas<\/li>\r\n \t<li><a href=\"https:\/\/www.trafficsafetystore.com\/safety-vests\">High-Visibility Safety Apparel<\/a> \u2013 help keep workers visible near traffic<\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2>Conclusion<\/h2>\r\nThe American Traffic Safety Services Association (ATSSA) plays a vital role in advancing roadway safety across\r\nNorth America through advocacy, training, and industry collaboration. Its annual Convention &amp; Traffic Expo\r\nbrings together thousands of professionals dedicated to reducing roadway fatalities, improving work zone safety,\r\nand supporting innovation in traffic control solutions. With the 2026 event set for Houston, TX, roadway safety\r\nprofessionals and industry leaders will have another key opportunity to connect, learn, and lead the way toward safer\r\nroads for all.\r\n<p style=\"font-size: 0.95em;\"><strong>Disclaimer:<\/strong> This article is provided for informational purposes and reflects details known as of\r\nDecember 2025. Event dates, schedules, and product availability may change.<\/p>\r\n\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>What Is ATSSA, Why It\u2019s Important, and the 2026 Convention in Houston The American Traffic Safety Services Association (commonly known as ATSSA) is the leading trade association dedicated to advancing roadway safety across the United States and beyond. From traffic control device standards and safety training to legislative advocacy and industry collaboration, ATSSA plays a crucial role in shaping how &hellip; <a href=\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":11985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[617,29],"tags":[835],"class_list":["post-11982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-zone","category-news","tag-aatsa-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention - Traffic Safety Resource Center<\/title>\n<meta name=\"description\" content=\"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention &amp; Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention\" \/>\n<meta property=\"og:description\" content=\"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention &amp; Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\" \/>\n<meta property=\"og:site_name\" content=\"Traffic Safety Resource Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrafficSafetyStore\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-14T20:26:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T20:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"996\" \/>\n\t<meta property=\"og:image:height\" content=\"552\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"TSS Customer Service\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trafsafetystore\" \/>\n<meta name=\"twitter:site\" content=\"@trafsafetystore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TSS Customer Service\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\"},\"author\":{\"name\":\"TSS Customer Service\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/1d4af0fad86de8c7b3486c1eef501f4e\"},\"headline\":\"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention\",\"datePublished\":\"2025-12-14T20:26:06+00:00\",\"dateModified\":\"2025-12-17T20:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png\",\"keywords\":[\"AATSA 2026\"],\"articleSection\":[\"Work-Zone\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\",\"url\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\",\"name\":\"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention - Traffic Safety Resource Center\",\"isPartOf\":{\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png\",\"datePublished\":\"2025-12-14T20:26:06+00:00\",\"dateModified\":\"2025-12-17T20:43:31+00:00\",\"description\":\"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention & Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage\",\"url\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png\",\"contentUrl\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png\",\"width\":996,\"height\":552,\"caption\":\"AATSA 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.trafficsafetystore.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#website\",\"url\":\"http:\/\/www.trafficsafetystore.com\/blog\/\",\"name\":\"Traffic Safety Resource Center\",\"description\":\"The latest traffic safety news and exclusive special promotions\",\"publisher\":{\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.trafficsafetystore.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#organization\",\"name\":\"Traffic Safety Store\",\"url\":\"http:\/\/www.trafficsafetystore.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/TSSLogo-Blog1-1.jpg\",\"contentUrl\":\"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/TSSLogo-Blog1-1.jpg\",\"width\":1000,\"height\":288,\"caption\":\"Traffic Safety Store\"},\"image\":{\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrafficSafetyStore\/\",\"https:\/\/x.com\/trafsafetystore\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/1d4af0fad86de8c7b3486c1eef501f4e\",\"name\":\"TSS Customer Service\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8848c07c11f28601735599f0ff72760b182d3501d26514e4e0e66e185cd2902?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8848c07c11f28601735599f0ff72760b182d3501d26514e4e0e66e185cd2902?s=96&d=mm&r=g\",\"caption\":\"TSS Customer Service\"},\"url\":\"https:\/\/www.trafficsafetystore.com\/blog\/author\/tss-customer-service\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention - Traffic Safety Resource Center","description":"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention & Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/","og_locale":"en_US","og_type":"article","og_title":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention","og_description":"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention & Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).","og_url":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/","og_site_name":"Traffic Safety Resource Center","article_publisher":"https:\/\/www.facebook.com\/TrafficSafetyStore\/","article_published_time":"2025-12-14T20:26:06+00:00","article_modified_time":"2025-12-17T20:43:31+00:00","og_image":[{"width":996,"height":552,"url":"http:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png","type":"image\/png"}],"author":"TSS Customer Service","twitter_card":"summary_large_image","twitter_creator":"@trafsafetystore","twitter_site":"@trafsafetystore","twitter_misc":{"Written by":"TSS Customer Service","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#article","isPartOf":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/"},"author":{"name":"TSS Customer Service","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/1d4af0fad86de8c7b3486c1eef501f4e"},"headline":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention","datePublished":"2025-12-14T20:26:06+00:00","dateModified":"2025-12-17T20:43:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/"},"wordCount":802,"publisher":{"@id":"http:\/\/www.trafficsafetystore.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png","keywords":["AATSA 2026"],"articleSection":["Work-Zone","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/","url":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/","name":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention - Traffic Safety Resource Center","isPartOf":{"@id":"http:\/\/www.trafficsafetystore.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage"},"image":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png","datePublished":"2025-12-14T20:26:06+00:00","dateModified":"2025-12-17T20:43:31+00:00","description":"Learn what ATSSA is, why it matters for roadway safety, and key details about the 56th Annual ATSSA Convention & Traffic Expo in Houston, TX (Feb. 20\u201324, 2026).","breadcrumb":{"@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#primaryimage","url":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png","contentUrl":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/Screenshot-2025-12-17-at-3.24.24-PM.png","width":996,"height":552,"caption":"AATSA 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trafficsafetystore.com\/blog\/what-is-atssa-and-why-it-matters-for-roadway-safety-2026-houston-convention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.trafficsafetystore.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is ATSSA and Why It Matters for Roadway Safety + 2026 Houston Convention"}]},{"@type":"WebSite","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#website","url":"http:\/\/www.trafficsafetystore.com\/blog\/","name":"Traffic Safety Resource Center","description":"The latest traffic safety news and exclusive special promotions","publisher":{"@id":"http:\/\/www.trafficsafetystore.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.trafficsafetystore.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#organization","name":"Traffic Safety Store","url":"http:\/\/www.trafficsafetystore.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/TSSLogo-Blog1-1.jpg","contentUrl":"https:\/\/www.trafficsafetystore.com\/blog\/wp-content\/uploads\/TSSLogo-Blog1-1.jpg","width":1000,"height":288,"caption":"Traffic Safety Store"},"image":{"@id":"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrafficSafetyStore\/","https:\/\/x.com\/trafsafetystore"]},{"@type":"Person","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/1d4af0fad86de8c7b3486c1eef501f4e","name":"TSS Customer Service","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.trafficsafetystore.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8848c07c11f28601735599f0ff72760b182d3501d26514e4e0e66e185cd2902?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8848c07c11f28601735599f0ff72760b182d3501d26514e4e0e66e185cd2902?s=96&d=mm&r=g","caption":"TSS Customer Service"},"url":"https:\/\/www.trafficsafetystore.com\/blog\/author\/tss-customer-service\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/posts\/11982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/comments?post=11982"}],"version-history":[{"count":5,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/posts\/11982\/revisions"}],"predecessor-version":[{"id":11990,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/posts\/11982\/revisions\/11990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/media\/11985"}],"wp:attachment":[{"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/media?parent=11982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/categories?post=11982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficsafetystore.com\/blog\/wp-json\/wp\/v2\/tags?post=11982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}